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Linkbaiting techniques

Linkbaiting is a natural technique to gain inbound links to your website. I like this SEO technique very much because when someone finds your post useful he links your website automatically. You website position will increase because its really more beneficial.

Linkbaiting should be well designed in order to catch people’s attention. Next step is to make linkbaiting useful so people would find reasons to link it. Today, there are couples of very popular sites dedicating to linkbaiting.

In this post I’ll share with you some of my favorite linkbaiting techniques. There are many others, but the concept is the same: Take a related issue to your website and make it interesting as you can.

Choose a respected location

Linkbaiting shouldn’t be looked at as something you do only once. Dedicate a respected location to your linkbaiting section. It can be a blog, sub-domain or even a whole website. Linkbaiting is the art of attraction. You can’t be attractive without resources.

My suggestion is to separate the linkbaiting section from your commercial domain. Add a long sub-domain such as ‘my-greatlinkbaiting-section.mysite.com’ so people would focus your blog name and not your commercial site.

Don’t make your linkbaiting section looks commercial

It’s very important to set a place without any commercial signs, such as logo or contact details of your commercial site. Make your linkbaiting section appears distinct from the rest of your website and dedicate it to interesting and useful stuff only.

People want to enjoy linkbaiting. They don’t want to feel you’re selling something. They shouldn’t smell your commercial intentions.

Use Free tools

Provide people cool tools that they can use on their websites or they can find them useful. Today it’s easy than ever to create sharable HTML code which website owner can embed in their website code. Useful linkbaiting have the longest lifetime. Sometimes it’s worthwhile to create a really good free useful tool.

Linking others

It’s can be a good Idea to link others, such as relevant industry, Wikipedia, or blogs, especially websites who have more authority than you do. However, think twice before you are linking to a competitor. You can use ‘nofollow’ tag and prevent the search engine to crawl the link, but sometime it’s important to be placed in a neighborhood of authorities websites. Consider those factors.

Create a Separate Google Analytics account

When you run a website you will rely on tracking conversion rates, per visit values and bounce rates. Don’t mix your linkbaiting section analytics data with your commercial website. You can combine it later if you would like to analyze your traffic transition. However remember your linkbaiting section visitors are different from your commercial website visitors. (You can also try this site analysis tool for free)

Publish unique news

A good way to create a linkbait is to write about the last news related to your website. Keep an eye on the latest innovations, weird phenomenon and scoops. Make your linkbaiting viral and linkable.
If you’re not a journalist don’t act like journalist. Don’t linkbait issues regarding to regular news. As far as it’s concerned to news, people prefer to link the big news websites and not niche websites. However, if you’re the first and the only source – go for it.

Add interactive content such as surveys

People like interactive actions. If you can create relevant surveys or quizzes – do it. You can add an option to share the surveys and make it more viral. It can be a good idea to give a personal feedback to users in the end of the survey. Let them feel your interactive features are beneficial.

Contests and Prizes

Challenge your visitors with contests. Add a competitive online element and offer a worthwhile prize. You will be surprise to the see the participation rate increases. Contests are very good technique to generating buzz around your website or blog site.

Top Lists

People like top lists because they are easy to read and very concise. A lot of blogs base their linkbaiting strategy on useful lists: “10 things you must do in order to…”, "20 tips for useful..." and so on. Find the basic factors of any relevant issue and people would like to read it and add a link to your clear list. Check out Digg and Delicious and you’ll find a lot of lists examples.

Use Humor - It's always working

One of the efficient linkbaiting techniques is humor. Check out the last 10 email you had forwarded this month. 5 of them must be funny things: Pictures, video, stories, news. People will like it. People always enjoy humor and would be glad to pass it on. Don’t be extremely sophisticated. Your humorous linkbait should be easy to understand.

Controversy

Your linkbaiting content must excite people: Get out of the routine limits and write on controversial issues, Hit the consensus! Attack other bloggers. However, when you choose to pick a fight do it wisely, believe in what you’re saying. Consider which reputation you would like to build. Don’t ruin your good name. Another effective controversy technique is shocking. Use it if you have something shocking to write about. Don’t fool people and ruin your reputation.

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How to make a quality website

Search engine optimization is not only customize your content to the the search engine algorithm. Meta tags, headers, titles, description, keywords, alt ane etc are important factors to promote your website, some more and some less.
However, the most important factor is the benefit your website provide to your visitors.

If your website is quality, the inbound links to your website will increase automatically and of course the ranking in search engine results pages will improve accordingly.

Here are some useful tips to make your website better and promote it indirectly.

Content
The core is quality content. Conent is the major factor of quality
Add your website quality content and relevant information:
text, pictures, video, PDF files.
Make your website the best source for information regarding your field.

Users Content
Let visitors create content and share their knowledge.
Add your website forums, chat or comments engine.
Use those systems to keep in touch with your visitors.

Up-to-date
Update your website frequently with new stuff.
Make it worthwhile to visit your website frequently.
My advise is to make the homepage as a updates page.

Sitemap
Make a friendly sitemap. Don't create a boring page with links to every page in your website.
Make an attractive table of contents with description and even add nice icons. Visitors leave sites when they don't understand its concept immediately. Help visitors and search engine to understand what your website is all about.

Recommendations
Link to other websites. Don't be stingy.
if you heard or using a good relevant website, write an article and add a link. Visitors attract websites which recommend website with good content.

Gifts
Add your website free stuff section and free tools such as calculators, programs, backgrounds, games and other free content. Always give users reasons to tell about your site to others.

Newsletter
Add your website a newsletter service.
Newsletter is one of the best way to keep in touch with your loyal website visitors.

Connection
Make it easy for visitors to contact costumers service or administrator. Show them that you care. My tip is to open an account in social network site and link to that account.

innovative
Add your website RSS service. Make your website be more up-to-date

Search Box
It can be a good idea for large content site to add a search box. Help users finding what they are looking for.

Blog
People in general prefer information from trusted person. Add a personal and professional blog. Show them the real man behind your site. Make your homepage as the "updates page". Tell your visitors about new issues regarding your websites and new content of your website.

Service
The diamond of a quality website is service. Add your website every connection detail you can, including 1-800 number and address. Address is very important because it's add your website tangibility factor. People can find you. Another tip regarding that issue is history. Add your website an "about" page and tell about the history of your company or service. doing that will increase reliability.

One last tip
Add your sight a members section and give users good reasons to become members.


Idan Factor, Marketing Manager
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Directories Submission - Couple of helpful tips

What is a directory?

A directory is a big website that contains a categorized listing of links from all the over the web. Those links can be companies websites, articles, services or softwares.
The directories supposed to help surfers to locate the efficient link or website they are search for. Directories structure consists of a collection of categories into which links are separated.
For example a category can be “Sport & Games”. In large directories categories can have sub-categories in order to be more accurate.

My tips

When submitting, find the category and sub-category where your website fits best in each directory. Incoming links from appropriate directories bring traffic and help your site's search engine rankings. Don’t forget that your Page Rank is breathing incoming links.

Prepare your text before submitting to any directory.
Write a short description of your web site purpose. Use in the description two or three keywords that you hope to be found for (keywords).

Don’t use marketing fancy language in the description.
If you sold flowers and wanted to be found for terms such as "roses", you might write it simply as that, without using convincing words such as: Free, cheap, amazing etc.

There are a lot of automatic directories submission services in the web. It’s sound great because manual submissions may be very intensive, time consuming way to build incoming links.

However, Manual submission definitely gives you a greater control of your submission.
I recommend not using automatic submission services. Manual submission is more effective, as it goes through all the relevant information. In addition, Automatic submission services often aren't reliable.

Never submit a site under construction or site that has blank pages or dead links. Directories don’t want to see the messages: Under Construction” or “Coming Soon”. Before you submit Check the quality of the directory and ask yourself the following questions. Is it a spam directory? How frequently is the search engine scan the site (check the cache to see that )? Is it relevant to my site (relevance always has positive effect on promotion)? Does the directory list anyone who pays? Good Luck!

Idan Factor, SEO Expert

ExactFactor, Promotion services

Affiliate programs – What is it?

Affiliate programs started in 1996. Jeff Bezos, CEO and founder of Amazon, explained this idea as an Internet marketing strategy.
Amazon attracts affiliates to post links to books for sale on Amazon by promising them a percentage of the profits if someone clicks on the link and purchases books.
The affiliate helps make the sale, but Amazon does everything else: They take the order, collect the money and ship the book to the customer.

Over the past few years affiliate programs have grown enormously in popularity, taking many interesting forms. For many Web sites that don't deal much in e-commerce (selling products or services online) themselves, functioning as an affiliate is a good way to participate in e-commerce.

How it’s work? These affiliate Web sites post links or banners to the merchant site and are paid according to a particular agreement between the website and the advertiser. This agreement is usually based on the number of people the affiliate sends to the merchant's site, or the number of people they send who buy something or perform other action such as filling a lead form. Some arrangements pay according to the number of people who visit the page containing their merchant site's banner advertisement.

Affiliate marketing overlaps with other internet marketing methods to some degree, because affiliates often use regular advertising methods. Those methods include organic search engine optimization, paid search engine marketing, email marketing and in some sense display advertising. On the other hand, affiliates sometimes use less orthodox techniques like publishing reviews of products or services offered by a partner.

Payment

There are three major types of payment arrangements:

Pay-per-sale: The merchant site pays an affiliate when the affiliate sends them a customer who purchases something. Some merchant Web sites, like Amazon.com, pay the affiliate a percentage of the sale and others pay a fixed amount per sale.

Pay-per-click: The merchant site pays the affiliate based on the number of visitors who click on the link to come to the merchant's site. They don't have to buy anything, and it doesn't matter to the affiliate what a visitor does once he gets to the merchant's site.

Pay-per-lead: a with these programs pay their affiliates based on the number of visitors they refer who sign up as leads. This simply ameans the visitor fills out some requested information at the merchant site, which the merchant site may use as a sales lead or sell to another company as a sales lead.

Epilogue

Affiliate programs work best when affiliates choose products and services that match the content of their site. If a content the website owner chooses affiliate programs well, everybody involved in the process benefits, including the customer. The customer wins because the affiliate Web site directs her to products she would be interested in.

I began with Amazon and I will finish with Amazaon. Watch this video and learn how Andrew made $11,000 from amazon's affiliate program.

You joined an affiliate program. Here are the 18 steps to take next

Idan Factor, Marketing Manager

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Off-page optimization and the power of incoming links

Off-page optimization (or off-site optimization) is the name for promotion techiques which done outside your website and not by direct change of your website code. The numbers of websites which "recommended" your website is one of the important factor related your site.
Off page may include link building, directories submissions and social media marketing.
However, the numbers and quality of links pointing to your site is the issue in this article.

Off-page optimization has two major advantages.
First, you don’t need to be a pro webmaster to optimize your website off-page.
Secondly, Off-page optimization eventually is what really matters for Google and other search engines.

What is incoming link?
Incoming link is a link coming from other site to a your site.
Put your efforts, time and budget to get as many incoming links to your website as possible.
The number and quality of incoming links is an indication of your PageRank, one of google promotion factor.

incoming links are important for SEO because some search engines, especially Google, will give more credit to websites that have quality backlinks, and consider those websites more authoritative than others.

Google encounters difficulties when trying to scan flash or Javascript websites. If you have a website which is completely developed using Flash or Javascript you can outrank it using off-page optimization.

This is my list of tips regarding to incoming links

It's important to make a keywords research and choose your primary keywords.
A healthy mix of deep links in hyperlink text is very important. Make sure, each bunch of keywords are related and link each bunch of keywords to the same page.
Don't link only to your default page.

Don't get a link from a web page that contains hundreds of links.
This will only dilute the effectiveness of your link popularity.
Get incoming links from authoritative sites that have a large number of links pointing to them and already have high pagerank (Google method to measure incoming links).
Get links from contextually relevant domains.

Avoid backlinks which are redirected by JavaScript or Flash, as most search engines ignore JavaScript and Flash links.

Links which are part of a textual content will have more weight. Try to get a links in sentences. Get links that have your keyword term as the anchor text. "Anchor text" is the text highlight the link.

Try to locate your link in the top of the page. Links appearing more early in the page are valued better. For example, links that are located on the header will be valued more than links on the footer.

Change your anchor text from time to time. Try to include your main keyword but vary the text to be different.Make sure your keywords meaning is related.

Contribute useful tips to others at online forums. You can include a linkback to your site as a signature.

Get links from different sources and websites.
Do not concentrate on one particular source: comments, blog roll, directories, forums, blog, social networking. Build a healthy mix or incoming links.

You will receive better ranking if you have backlinks from well trusted large websites. Most domains ending with .edu and .gov are well trusted by search engines. See who links to your competitors and try and get a link as well.

Here you can watch a nice video regarding to off-site optimization and also a on-page optimization. recommended.

Final words

Building incoming links infrastructure is extremely important to search engine optimization and it should be high on your priority list in your SEO efforts.
I hope you have a better understanding of why you need good quality inbound links to your site, and have a handle on a few helpful tools to gain those links.


Idan Factor, SEO expert ExactFactor
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What is SEO and do I need it?

SEO means Search Engine Optimization. It's include all the efforts that people do in order to improve their website position in the search engines results pages.
website optimization require different kind of factors. Effective search engine optimizing is a combination of design, user friendliness, content, structure and most of all votes - how many respected websites recommended your website.

Search engine optimization is a necessary part for anyone who trying to make money or attract attention online. Let's assume that websites owners invested money in conventional advertising methods, such as placing banners ads.

Why do they need to spend more time and money to achieve a high ranking in the search engines? The answer is regarding the popularity of search engine in human life.

The majority of web traffic is driven by the major commercial search engines: Google, Yahoo!, and Live Search. In most cases most of your website visitors will find your website through search engines. When you search for a term, most search engines display organic results and sponsored results, such as paid ads.
Organic results are results which the search engine sort by relevance. It's mean that the first result should match most for the search term you had entered.
According to various studies, most people tend to trust organic results than paid ads and sponsored results and more likely to click a website which is located in the search engine result page .

A good position in the search engines can’t be bought in the same way as a banner or a sponsored listing. Researches have shown that most search engine users don’t click past the first three pages of search results; many don’t even click past the first page if they find what they’re looking for.

If your website isn't listed in the first three pages of the search engine, the chances that somone will see in the results page is dramatically decreasing.

You may be thinking that a search engine should be able to give you a good place in its results without you having to do anything special to your website. Indeed Search engines are constantly working on their technology to make sure they deliver the most relevant results, but there will always be a limit to how well they can operate. You can always help the search engines to improve your website "visibility.

If websites-owners prefer not to optimize their websites, but their competitors do it's mean they will lost a lot of traffic. Search engine optimization can serve a number of different purposes: Generate sales, both online and offline: generate leads, convince visitors to take the actions you desire, such as signing up for your newsletter, downloading white papers from your site, registering for a seminar, and branding your website and your company.

Good search engine optimization may bring potential clients to your site which are actually looking for what you are offering. A bad search engine optimization or no search engine optimization may end up hiding your site too deep in the search engine results pages, where hardly anybody looks. Even worse, you might not be targeting relevant keywords.

A professional SEO service or SEO expert may help you target the right keywords, build a quailty links infrastructure and optimize your website in the best way.

Remember that good SEO will attract targeted visitors to your website and provide publicity, exposure and revenue. Given this, investing in SEO, whether through spending money to have a professional do it, or spending time doing it yourself, can provide an exceptional rate of return.

Idan Factor, SEO Expert

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