How to build an optimized website?

When you are planning your website the first rule is to design a website which target to human eyes. Don’t think directly about the search engines. Most of the time the search engines know when someone is trying to fool them. When they catch you, they penalize its website. Believe me, you don’t want that. However it’s very important to understand the parameters that search engines are are tend to analyze.

Keywords Research

Choose the right keywords and most of all choose the right keywords phrases. People search for keywords phrases. When they are visiting your website, they will search for these keywords phrases. Target your most competitive and important keyword phrase with the homepage.

Build a clean website

Don’t overload the homepage with a lot information and colors. Design up to 3 or 4 sections per page. Use the homepage in order to show the concept, not the details.

Easy Navigation

Make it easy to navigate. Locate the most important buttons and hyperlinks in the upper part of the page. Use text based navigation. Don’t use images, flashs or Javascript.

Equable Design

Make sure all pages design in your website is identical. Keep equable design. Read about CSS for more information.

Header and Footer

Create header and footer. Header and footer keep the stable structure of the website and help the user to find the right button or links they are search for.

meaningful buttons

Create a meaningful buttons and links in your navigation bar. Make keywords to buttons.

Internal pages

Use the footer, header and navigation bar to link to your home page from every page of your site. Include your home page’s primary keyword phrase in the text links pointing at it.

Good titles

Use your keywords in your window title. Make short titles. Place the most important keyword phrase at the beginning of the page title. Do not put your site title on every page of your site unless you are really trying to brand that name. However, if you do that place the site name at the end of the pages.

Good Headers

Fit your headers (H1) to the titles. Every page in your website should deal with a different issue and the headers should represent it. Make sure the headers are shorts and condensed (not more than 7 words).

Sub-Headers

Use sub-headers (H2). Divide your text to paragraphs and bind groups of paragraphs under sub-headers. Same as the headers, use your keywords in the sub-headers. This improves usability and helps define what the page is about to search engines without making the page look like it was wrote for a search engine.

Readable text

Keep on simple and readable text. Use bulleted lists and bolding to make content easier to read.

Sitemap

Create a sitemap page which includes links to all of your websites pages. In addition, A sitemap helps search engines spider to crawl through your site.

Idan Factor, SEO expert

ExactFactor - SEO services