Off-page optimization and the power of incoming links

Off-page optimization (or off-site optimization) is the name for promotion techiques which done outside your website and not by direct change of your website code. The numbers of websites which "recommended" your website is one of the important factor related your site.
Off page may include link building, directories submissions and social media marketing.
However, the numbers and quality of links pointing to your site is the issue in this article.

Off-page optimization has two major advantages.
First, you don’t need to be a pro webmaster to optimize your website off-page.
Secondly, Off-page optimization eventually is what really matters for Google and other search engines.

What is incoming link?
Incoming link is a link coming from other site to a your site.
Put your efforts, time and budget to get as many incoming links to your website as possible.
The number and quality of incoming links is an indication of your PageRank, one of google promotion factor.

incoming links are important for SEO because some search engines, especially Google, will give more credit to websites that have quality backlinks, and consider those websites more authoritative than others.

Google encounters difficulties when trying to scan flash or Javascript websites. If you have a website which is completely developed using Flash or Javascript you can outrank it using off-page optimization.

This is my list of tips regarding to incoming links

It's important to make a keywords research and choose your primary keywords.
A healthy mix of deep links in hyperlink text is very important. Make sure, each bunch of keywords are related and link each bunch of keywords to the same page.
Don't link only to your default page.

Don't get a link from a web page that contains hundreds of links.
This will only dilute the effectiveness of your link popularity.
Get incoming links from authoritative sites that have a large number of links pointing to them and already have high pagerank (Google method to measure incoming links).
Get links from contextually relevant domains.

Avoid backlinks which are redirected by JavaScript or Flash, as most search engines ignore JavaScript and Flash links.

Links which are part of a textual content will have more weight. Try to get a links in sentences. Get links that have your keyword term as the anchor text. "Anchor text" is the text highlight the link.

Try to locate your link in the top of the page. Links appearing more early in the page are valued better. For example, links that are located on the header will be valued more than links on the footer.

Change your anchor text from time to time. Try to include your main keyword but vary the text to be different.Make sure your keywords meaning is related.

Contribute useful tips to others at online forums. You can include a linkback to your site as a signature.

Get links from different sources and websites.
Do not concentrate on one particular source: comments, blog roll, directories, forums, blog, social networking. Build a healthy mix or incoming links.

You will receive better ranking if you have backlinks from well trusted large websites. Most domains ending with .edu and .gov are well trusted by search engines. See who links to your competitors and try and get a link as well.

Here you can watch a nice video regarding to off-site optimization and also a on-page optimization. recommended.

Final words

Building incoming links infrastructure is extremely important to search engine optimization and it should be high on your priority list in your SEO efforts.
I hope you have a better understanding of why you need good quality inbound links to your site, and have a handle on a few helpful tools to gain those links.


Idan Factor, SEO expert ExactFactor
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