How to make a quality website

Search engine optimization is not only customize your content to the the search engine algorithm. Meta tags, headers, titles, description, keywords, alt ane etc are important factors to promote your website, some more and some less.
However, the most important factor is the benefit your website provide to your visitors.

If your website is quality, the inbound links to your website will increase automatically and of course the ranking in search engine results pages will improve accordingly.

Here are some useful tips to make your website better and promote it indirectly.

Content
The core is quality content. Conent is the major factor of quality
Add your website quality content and relevant information:
text, pictures, video, PDF files.
Make your website the best source for information regarding your field.

Users Content
Let visitors create content and share their knowledge.
Add your website forums, chat or comments engine.
Use those systems to keep in touch with your visitors.

Up-to-date
Update your website frequently with new stuff.
Make it worthwhile to visit your website frequently.
My advise is to make the homepage as a updates page.

Sitemap
Make a friendly sitemap. Don't create a boring page with links to every page in your website.
Make an attractive table of contents with description and even add nice icons. Visitors leave sites when they don't understand its concept immediately. Help visitors and search engine to understand what your website is all about.

Recommendations
Link to other websites. Don't be stingy.
if you heard or using a good relevant website, write an article and add a link. Visitors attract websites which recommend website with good content.

Gifts
Add your website free stuff section and free tools such as calculators, programs, backgrounds, games and other free content. Always give users reasons to tell about your site to others.

Newsletter
Add your website a newsletter service.
Newsletter is one of the best way to keep in touch with your loyal website visitors.

Connection
Make it easy for visitors to contact costumers service or administrator. Show them that you care. My tip is to open an account in social network site and link to that account.

innovative
Add your website RSS service. Make your website be more up-to-date

Search Box
It can be a good idea for large content site to add a search box. Help users finding what they are looking for.

Blog
People in general prefer information from trusted person. Add a personal and professional blog. Show them the real man behind your site. Make your homepage as the "updates page". Tell your visitors about new issues regarding your websites and new content of your website.

Service
The diamond of a quality website is service. Add your website every connection detail you can, including 1-800 number and address. Address is very important because it's add your website tangibility factor. People can find you. Another tip regarding that issue is history. Add your website an "about" page and tell about the history of your company or service. doing that will increase reliability.

One last tip
Add your sight a members section and give users good reasons to become members.


Idan Factor, Marketing Manager
Thanks to a Digitize memories, service