Does Google likes SEO Techniques?

SEO is not promoting websites issue only, but it's also dealing with the right way which websites should be built and designed. First of all, as a website owner, you should understand how to build a friendly website. In addition you should understand how Google Engine works. Sometimes Google engine and human visitors are thinking the same, but not always. The main goal of Google search engine is to understand the way that people search for information. The problem is that Google engine is mathematical, to separate human brain, that is more complicated than mathematical algorithm. You can build a great graphic site, but Google has limited abilities to scan it. Good SEO will help you to combine both human aspects and search engines aspects.

Today there are two major SEO practices. White-Hat SEO and Black-Hot. White Hat regarding the quality website optimization. It's means improving your website structure and create legitimate link building. White-Hat SEO is considering ethical SEO practice and most of the time white-SEO will improve the quality of your visitors. Black-SEO practice will do everything in order to promote your website in the search engines and most of the time it's including cheating the search engine algorithm and may cause to penalize your website.

I found the following clip in Youtube. Learn some SEO strategies which will improve your website structure, and as a result will promote it in Google.

Want to know what Google think about SEO? Click here

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How to build an optimized website?

When you are planning your website the first rule is to design a website which target to human eyes. Don’t think directly about the search engines. Most of the time the search engines know when someone is trying to fool them. When they catch you, they penalize its website. Believe me, you don’t want that. However it’s very important to understand the parameters that search engines are are tend to analyze.

Keywords Research

Choose the right keywords and most of all choose the right keywords phrases. People search for keywords phrases. When they are visiting your website, they will search for these keywords phrases. Target your most competitive and important keyword phrase with the homepage.

Build a clean website

Don’t overload the homepage with a lot information and colors. Design up to 3 or 4 sections per page. Use the homepage in order to show the concept, not the details.

Easy Navigation

Make it easy to navigate. Locate the most important buttons and hyperlinks in the upper part of the page. Use text based navigation. Don’t use images, flashs or Javascript.

Equable Design

Make sure all pages design in your website is identical. Keep equable design. Read about CSS for more information.

Header and Footer

Create header and footer. Header and footer keep the stable structure of the website and help the user to find the right button or links they are search for.

meaningful buttons

Create a meaningful buttons and links in your navigation bar. Make keywords to buttons.

Internal pages

Use the footer, header and navigation bar to link to your home page from every page of your site. Include your home page’s primary keyword phrase in the text links pointing at it.

Good titles

Use your keywords in your window title. Make short titles. Place the most important keyword phrase at the beginning of the page title. Do not put your site title on every page of your site unless you are really trying to brand that name. However, if you do that place the site name at the end of the pages.

Good Headers

Fit your headers (H1) to the titles. Every page in your website should deal with a different issue and the headers should represent it. Make sure the headers are shorts and condensed (not more than 7 words).

Sub-Headers

Use sub-headers (H2). Divide your text to paragraphs and bind groups of paragraphs under sub-headers. Same as the headers, use your keywords in the sub-headers. This improves usability and helps define what the page is about to search engines without making the page look like it was wrote for a search engine.

Readable text

Keep on simple and readable text. Use bulleted lists and bolding to make content easier to read.

Sitemap

Create a sitemap page which includes links to all of your websites pages. In addition, A sitemap helps search engines spider to crawl through your site.

Idan Factor, SEO expert

ExactFactor - SEO services

How to write an optimized HTML?

Before you deal with optimized HTML, make sure you had designed your website for human eyes. Only then deal with the HTML code. First of all, Make sure you had chosen the right keywords and most of all you had chosen the right keywords phrases. People search for keywords phrases. When they are visiting your website, they will search for these keywords phrases.

Strategy

You should promote any page separately with its specific keywords. it’s include Meta tags, titles, headers, sub -headers, text and hyperlinks. Combine your keywords in any one of the factors that was mentioned.

META tags

The meta tags have no significant influence about your ranking positioning in the search engines, but they certainly may help the users and the search engine to understand your website topic. <meta name="description" content="About us”> The meta description should be a few sentences to a paragraph describing the page contents. The meta description tag can be seen in some search results so you want to write it for human eyes. <meta name="keywords" content="keyword,keyword pharase”> The meta keywords tag should contain misspellings and synonyms. Each keyword phrase in the keywords tag should be comma separated. Don’t spam your keyword tag. It’s useless and your website may be banned by google.

Windows titles <Title>

Use short titles (2-8 words) which contain your keywords at the beginning of the title. Don’t use words such as "home page" or "welcome to" or “About us” it won’t help you. Don’t forget, Each page should have its own unique page title.

Headers <h1> <h2> <h3>

Search engines scan pages from top to bottom. Locate the important text (keywords) and links in the upper part of the page. The <h1> header tag should be as far towards the top left hand side of the page as possible. Usually it's best to place your primary keyword in your <h1> tags and your secondary keyword within the <h2> tags

Use text based navigation

I prefer not to use images, flash or Javascript as buttons. However, if you are using graphic instead of text, make sure to add the <Alt=’description’> attribute. Use the footer, header and navigation bar to link to your home page from every page of your site. Include your primary keyword phrases in the text links pointing at it.

Divide your pages text

Use headers (H1) sub-headers (H2) and even H3 combined with your keywords in order to make paragraphs. Direct the search engines and let them know what is important (Your keywords, of course).

Increase keywords density

Try to evenly sprinkle your main keywords throughout the copy. Don't overdo it though. If you simply repeat your keyword over and over most of the search engines will immediately see your website as search engine spam and you will penalize. Try to keep in mind that you're creating your website for the eyes of REAL people

Internal links

Link to internal pages in order to strength the structure of your website. Make sure the visitors can jump to any important page in your website by only one click. You can use the header, the footer and the navigation bar in order to do that. In addition, if your article contains an important term, such as one of your keyword, you can create a page with the title of this term and link the term to this page.

Idan Factor, SEO expert

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